The development of Beatrice and Benedicks relationship Essay Example for Free

The development of Beatrice and Benedicks relationship Essay Benedick and Beatrice’s relationship is very lively throughout the play. At the beginning of the play they mock each other constantly in a jokey banterous fashion. Both of them are very independent and don’t believe in love. Their friends trick them into falling in love with each other and succeed, so that by the end of the play Beatrice and Benedick have a strong relationship and marry. At the beginning of the play (1, 1) Beatrice and Benedick constantly mock each other trying to outwit each other with quite sharp comments. For example Benedick says â€Å"well, you are a rare parrot teacher† to annoy Beatrice he says this in a jibing way to provoke her saying that she is too chatty and talks too much. Beatrice responds by saying â€Å"a bird of my tongue is better than a beast of yours†. By this she means she’d rather be a parrot that speaks too much than a beast that can’t speak well. She says this as a comeback. Beatrice insults Benedick by saying he’s untrue to his friends and a backstabber. â€Å"Who is his companion now he hath every month a new sworn brother† when Beatrice uses the words â€Å"a new sworn brother† she’s saying that he swears his trust to a new man every month. The use of the word ‘brother’ implies that they become really close before he turns on them. Beatrice says to Benedick’s face that he is â€Å"dull fool† and pretends that she doesn’t know that he is behind the mask at the masked ball. â€Å"Why he is the princes’ jester, a very dull fool†. When Beatrice is speaking to Benedick behind the mask, she carries on mocking him, the use of the word ‘dull’ shows that she thinks of him as boring, dull and not funny. (2, 1) When Benedick is tricked into loving Beatrice, he declares his love for her. He says â€Å"I will be horribly in love with her†. The use of the word horribly suggests that he is going to be madly in love with her. The audience can feel his strong emotions with the use of these words. (2,3) In the middle if the play, When Beatrice is tricked into loving Benedick she immediately declares her love back to him. â€Å"taming my wild heart to thy loving hand†. When Beatrice says this she is devoting her love to Benedick even though this was all just a big deception to get them to love each other. The use of the phrase ‘taming my wild heart’ suggests that she has finally found love and has been tamed like an animal. The audience get the feeling that both Beatrice and Benedick are quite desperate for love, even though they don’t show it, because as soon as the opportunity for love comes in they both take the chance despite the fact that they used to  mock each other and things Benedick said that implies that he has no intent of marriage â€Å"Shall I never see a bachelor of three againâ⠂¬  (3,1) Benedick says that although he cannot rhyme and write poems he is an amazing lover better than everyone in the world. â€Å"Although Leander and Troilus have a reputation of being amazing lovers they are not as in love as I am† Benedick is saying that the best lovers Leander and Troilus is not as good as loving as him because the best thing he’s got is how much he loves Beatrice.

Integrated Marketing Communication Concepts Analysis

Integrated Marketing Communication Concepts Analysis The purpose of any given organizations in the globalised market place today is to create a connecting link with customer, and communicate their brands in the most feasible ways. Creating customer or to be precise building relationship with customers though is not an easy task. It calls for advancement in marketing medium and communication tactics. Organizational operation and their purpose are to create the value chain and build a relationship with consumer through communications and its forms. In such situation the importance of integrated marketing communication can be traced. The primary aim of this report limits its research on the concepts of Integrated marketing communication. The concepts meaning of integrated marketing communication or that which we can understands by any other word such as corporate communication tool or advertisement is aimed primarily at the public via a variety of interactive tools, such as corporate advertisings, its publicity, public affairs, governance besides the compounding management issues and public relations as well as corporate sponsorship. (Luiz Moutinho, 2004, p. 179) These process combined together play an instrumental in todays organization. In that essence, the structure of this report is limited to identify the issues encompassing IMC, as well as to define the idea as to where the object of IMC takes roots from. In doing so, understanding the meaning of marketing communication is important and relevant from a theoretical point of view, which this essay attempt to trace the implication if any through its discussion encompassing IMC concepts that are very much in practice today. Marketing processes is corporation one focal point. Marketing helps corporations to sells their products and services or experts. We have come across the adage all that glitters, isnt gold as well as the saying there is more to things than just meet the eyes. These phrases have more philosophical meaning behind their originations. And when linked with marketing communication for examples there is an interrelated meaning as well, given that consumers today are more aware than ever before. Before deciding on any particular purchase they undertake a thorough outlook as to where the idea of corporation communication links with them. Add to it, we see reason enough that corporation are tying every possible measures to connect with consumers. The adage consumer is king hold true in a sense that consumer does much of the talking; deciding, etc that goes into the making of their purchasing capacity. The better the communication marketing appeal, the greater is the scope for corporation to bu ilt relationship with consumers in the market. The medium used in marketing is meant to reach consumer and communicate to them in the most feasible way. In every sphere of our life somewhat we have come across advertisements, e-mailer in our inbox that brief about a particular product, and all components of brandishing through billboards, etc. besides, we have also come across the point as corporate sponsorship. Corporate sponsorship to be precise is the frequent case that we see corporate logo in football grounds and amongst players. Somewhat we wonder also as to what is all about CSR concepts adopted by many corporations today? Question and counter question that we often presume also is that why does communication undertake all these at one go? We can understand that there is a marketing concept behind it all, but the question is why? In that assumption we can speculate that all factor encompassing the one as detailed above have a lot to do with the concepts of integrated marketing communication. But how, and what detrimental v alue does it communicate with consumers in the market? Why does it arise so? Does IMC in any instance provide a sense of belonging with consumers? Yes it does. Generally from our understanding it is considered that marketing itself is a fundamental organizational function. The best way that corporation in the current scenario are marketing their product is through the integration of effective marketing channels or tool to connect and build relationship with consumer in the market. Such mechanism and its concepts that have undergone a change of guards and making inroads in corporation marketing are the integrated marketing communication concepts. It is that branch of the overall marketing process that encompasses process such as planning product promotions, its advertising, corporate sponsorships and the likes. Most importantly the question that arises again is that does an IMC concept impact upon the purchasing power of consumers and their mindset? The answer is yes. There is a grea t many values attached to IMC concepts in the marketing realms, especially in today competitive environment, where only the fittest survives and where technology and different forms of media play a significant role. When we emphasize on these points the importance of IMC can be traced. And it should be clarified herein that the primary focus of this work is to address these three main assumptions:- What is Integrated Marketing Communication? What is the reason behind Corporations favoring IMC Concepts at its Best for Promotional Purposes? What Defines IMC and its Appeals as far as Advertisement and Promotional Objectives goes? Does Embracing the Concepts of IMC is difficult for Corporation To come to this conclusion is rather hard. Thus, it could be prudent that each assumption is discussed separately, as detailed below. 1. WHAT IS INTEGRATED MARKETING COMMUNICATIONS? We can define integrated marketing communication in the word of Terence A. Shimp, as a communication process that entails the planning, integration, creation, and implementation of diverse forms of mass communication such as, advertising, sales promotions, publicity releases or press releases and events that are delivered overtime to a brands targeted customer and prospects. (Shimp, 2008) The goals thus are to influence the behavioral conditioning of consumer and their perceptions of things. To sum it up, integrated marketing communication takes an extensive formulation of covering every minute detail that bridges the gaps between consumer and producers in the market, where the media comes in handy to make the connecting links and channelize the same in the most feasible ways. (Shimp, 2008, p. 10) It also should be understood that marketing communications concepts arise from communication and its meaning. Communication as we can understand in simple language is that condition that accumulates together the aspects wherein sharing or exchanging of informations between two parties is made possible. Furthermore, it also links together the components of reaching to the means of communication for an end results, let say the mechanism or tools that are used for the same. Above all, communications in any given standards is not one way; assert learned men and scholars such as Paul Russell Smith and Jonathan Taylor. (Paul Russell Smith, 2004, p. 72) Besides, understanding the concepts of communication also directly register with us and a layman understanding of the same. The overall aspect of marketing communication also is one subset of the subject matter that concerns itself with the concepts of marketing. Marketing communication is a set of purposive activities, linked and coordinated to some degree. (Jain, 2008, p. 1) From this notion and when we come to the conceptualization of the idea behind marketing communication we can readily identify also the substance or the significance attached to it, which we assume organizations are banking heavily as a factor for sustenance and growth, given that marketing processes and its activities in many forms and parts asserts scholars relies heavily on communication formats; wherein such marketing process and procedures is to directly informs potential customer of a product offering or factor such as in creating a brand image in the marketplace and any other process such as customer feed backs in improving processes or products that marketers initiates. In that components accumulated and buildup together thus, marketing research also comes in handy and is effective, (Guy Masterman, 2006, p. 4) and is often looked also as a typical tools for promotional and advertising activities and to connect with consumers. Moreover, what has been the very discussed and augmented point on the subject matter and the very essence of marketing communication also often raises the question as to how marketers communicate with their target markets? Simply put in what marketers actually do in essence is the fact that everything they do is communicates, (Ludi Koekemoer, 2004, p. 1) through proper channels, and by using relevant marketing tools to their advantages for communications. Such a communication process take stage or come to fore because it helps corporation in many ways to bridge the gap of communication with the market or consumers as the case is, and thus good communication is based on an orientation around a dominant, rational big brand idea as corporations calls it, which acts as a tool or platform for creating, involving and sustaining customer engagement. (Micael Dahlà ©n, 2009, p. 2) Comprehending together these notion overall as can be laid emphasis upon we feel that every dynamic organization s today and in the current schemes of things takes an interested approach towards reaching the means to an end for their offering, be it products or services, and marketing communication is thus the most visible of marketing functions (Copley, 2004, p. 1) for reaching such an ends to the result oriented targeted activities, which is also the very salient object of marketing concepts itself and that which we will further evaluate and comprehend the very idea that erupts and that which we can lay out hands on the arguments that arises with integrated marketing communications and its meaning overall as discussed below. 2. WHAT IS THE REASON BEHIND CORPORATIONS FAVORING IMC CONCEPTS AT ITS BEST FOR PROMOTIONAL PURPOSES? There can be many reasons for this. As we can understand, the conceptual evaluation of the meaning integrated marketing communication has a lot to do with marketing concepts as one bigger picture of it all. Often we begin to argue in that direction considering a typical organization where advertising is controlled by the marketing department, where as selling is the responsibility of the sales department and the websites is controlled and maintained by IT services. (Graeme Drummond, 2005, p. 149) This is really what composed the conditionality of todays modern organizations. Often we wonder wont such a process interfere with the overall concepts of marketing? And how does things can be assured that consumer get or receives the right and correct message from the company concerned when marketing are integrated in departmental wise? To put emphasis on this notion and this views that arises in that regard, the answer we feel lays in the objective of integrated marketing communication. Integrated marketing communications in all aspects attempts to use together the various communication message or tool used by the organization into one meaningful coherent message. (Graeme Drummond, 2005, p. 149) Add to it, Marketing in the current scheme of things also is in a state of transformation. (Copley, 2004, p. 4) As we are aware, a new era is unfolding in the fields of advertising, promotions, and marketing communications. (Clow, 2007, p. 43) This is true, considering that the presence of media and its advancement have given abundant option available for marketers to bank and capitalize from. In that context, this is also where the very essence and substance of marketing communication comes into play in the overall picture that composed marketing and its principles. 3. WHAT DEFINES IMC AND ITS APPEALS AS FAR AS ADVERTISEMENT AND PROMOTIONAL OBJECTIVES GOES? When we come to this part of the discussion, often the very first question that we encounter with is the importance attached to integrated marketing communication. Does the substantial element attached to integrated marketing communication assist managers and marketers in the promotional processes and its integration? The answer to this point as we can comprehend and build up our arguments and reasoning logically is, yes. As we have already defined the basis of integrated marketing management, we see reason enough that it components is linked to many befitting ends results as a means to an end that marketers emphasize upon. To justify this view firstly, we should try and attempt to understand the role that integrated marketing communications plays in todays organizations and their marketing prospects. The very essence and meaningful conceptualization of the word advertising and its role in integrated marketing communication is looked upon from the broader element attached to it. Take for examples factor attached to advertising within the integrated marketing communication campaigns and its activities must have a consistent look and feel, even though brand advertising to consumers will generally be different from retails advertising from consumers. Yet all such campaigns have their own objectives and purpose. (Percy, 2008, p. 83) This is all about what we can sum up as the very basis and objectives of strategic integrated marketing communications. Scholars such as Peter Drucker said that any business has two basic requirements, one is marketing, and the other is innovations. (Varey, 2002, p. 1) This is true and applicable in today organizations environment as well. But what is innovation in that sense of the term? We feel that IMC concepts have much to be viewed in that point as well. Add to it, consumer in today environment also are more interactive and swift, given that they accepts a wide variety of information from media in many forms and formats. Marketers in that situation have a fair control over what customer and prospects hear or learn about their products. (Don E. Schultz, 1993, p. 43) Thus, on the basis of these points we can emphasize also as to where to trace the significance of integrated marketing communication. The greater instance of the subject matter argument is that even in the current scheme of things advertising agencies are still searching for the best way to incorporate the concepts and practice of integrated marketing communication. (Tom Duncan, 1996, p. 13) To top it all, the nature and scope of advertising in context of integrated marketing communication is simply a means or a marketing tools that helps sells brands of products and help top build confidence in companies and institutions by conveying accurate and compelling informations to customers about the brand, or anything in that regard. (Ludi Koekemoer, 2004, p. 65) 4. DOES EMBRACING THE CONCEPTS OF IMC IS DIFFICULT FOR CORPORATION When debating to this point, the answer is yes and no, given that it depends greatly how the concepts is emulated for practical purpose. On the other hand, corporations with a scope to make a switch towards integrated marketing communication are posed with many barriers. It can be in the form of technological barriers, or cost factor and the likes. This point notwithstanding, it would prudent also that a scholastic point be observed as well to the difficulty as such if any. What scholars have withhold in favor of integrated marketing communication can again be emphasized to the notion wherein it is held that integrated marketing communication plays a vital role in every aspects of marketing process. However, developing and implementing an integrated marketing communication programs is usually a detailed and complex process, which involves many persons as well as extensive efforts. (George E Belch, 2003, p. 69) Thus, such factor when encounter often comes and acts as a barrier when corporations for example are trying to embrace the features of integrated marketing communication. Fair enough, not only the cost factor also comes into play in such a strategic integration, but also the complexities of the process itself, which very often when not strategized systematically can be a dampener of sorts. This is what we can augment are some of the difficulty in embracing the overall features of integrated marketing communication in a standardized and symmetrical manner. METHODOLOGY The methodology adopted in this report is primarily secondary in nature. There have been no specific methods or process evaluation undergone. As a discourse in theoretical terms, the best available secondary resources were dependent upon to emphasize the views and counter view of this paper assumptions and its argument. On a greater note, view in favor of IMC concepts and is adoption is the concentrated focus to align into the assumption and its discourse overall. Thus, most of the resource used use for this research is secondary in nature, where IMC concepts and its literature have been the main source in feeding this project and regimenting the assumptions. DISCUSSIONS From our study and its analysis on the concepts of integrated marketing communication we can understand that the significance of the concepts cannot be brushed aside. It would be wrong to do away with IMC and its practical practices. The fact is that IMC assist corporations survival in many ways, and Helps Corporation building a good rapport with consumers in the market, through advertisements, billboards, corporate sponsorships, public relations and the likes of e-mailer. Effective communications are the building block between a manufacturer and consumers. Often the term consumer is king also very much also come into play in such a scenario. Corporations understand such scenarios, and are doing their best to format their communication and advertising process by initiating the practicality of IMC concepts. Thus, the principle of marketing though make its claims, however, without any pictorial and effective communication marketing often lose its sheen and sheer factor to appeal the general consumer in the market. The presence of many competitors and identical product also greatly impact consumer perception and their purchasing power, we can speculate. Lapses in communication even hurt the relationship and its bounding. The concepts behind IMC and its integration is to bring into force the factor of communication in marketing mediums, so that firms communicates in its variety of forms with consumers, thus bridging the gap in communication as is the case with traditional marketings. Moreover, it also to bring into force the streamlined process, where marketing communication is fostered and facilitated in the most feasible ways and reaches its targeted destinations, and impact upon consumer perception and their connection with any given message that appeals their psychological nature of co nsumers. The better the marketing procedures and its communication, the better is the prospects of the organizational outcome. Besides, sustenance and growth of a corporation also is hugely influenced through the marketing processes that organizations undertake and it can be in many other forms or processes, although central to marketing objectives. CONCLUSION There is great much scope for research in this topic. Given the absence of primary methodology being employed, future research through the use of primary research tools, such as questionnaire, interview and the likes, as it can provide a great significant to the assumptions from an objectively view point. Lack of relevant material though have been the factor of this research and its weakness, yet the fragmented segmentation of the concepts meaning and its discourse have been arranged to get a glimpse of the theoretical point of the subject matter and its assimilation. Taking the overall discussion and when we reflect back to the subject matter we can conclude that IMC concepts are significant to corporation in great many ways. Adopting the IMC concepts and emphasizing on its practicality can be the best ever things that corporation can initiates as a tool for mass appeal, and to get their brandishing and all factors of advertisements in their favor as well as providing consumers in the market a sense of relief to make difficult choices from available products. Thus, building on these points and our understanding of the argument in details abovementioned, we can finally conclude that marketing have many dimensional foregrounds, yet without effective communication much of it is lost in translation. Hence, integration of marketing process with streamlined communication process can be the best ever thing that can mark the transformational change in the favor of marketers. Marketing strategy very often exploit the use of marketing tools, given that there are reasonable point to such integration. Yet, it should not be forgotten that the philosophical and strategic overtones for corporations growth and its sustenance also all depends and ride in direct links with marketing, wherein integrated marketing communication processes is one vital part of marketing principle that bridge the gap to connect with the general consumers in the market.

Lazy Lady :: Free Essay Writer

Lazy Lady It seems that the lazier people are, the more I can't stand them. One thing is for sure; I can't stand my mom. "Maxme or MOM" is how I would address her, or should I say have to address her. I would have preferred boss or master. Yes sir, she's the queen of them all. She could probably write a book titled What it Takes to be Lazy. In her case, I guess you could consider it a lifestyle but try not to compare her to Martha Stewart or anyone like that. My mom is lazy from the hairs on her head to the toes on her feet. Let me give you a little insight into this lazy, lazy, lazy lady. An average weekday morning for her consists of normally getting up to go to work. It's true that not very many people in today's society aren't morning people, but supposedly she's to be at work by 8:00am, but doesn't get out of bed till 7:30am. It seems to be a routine for her not to go to bed till about one o'clock that night, doing nothing out of the ordinary except for moping around the television surrounded with junk food. I believe this is what accounts for her not waking up on time. I wait and wait for what seems like hours as the time rolls by until she's all ready to go. Every day she makes up the same excuse that she's too scared to drive. She's had a license for about twelve years, as for me only one, yet she still requires me to drive her to work. When you compare our experience behind the wheel, it should be me shaking in my pants. Due to her laziness, I wind up being late to work or school each day. Upon arriving at work, Mom takes her sweet time getting to her desk, about as fast as a slug could cross a sidewalk. There's not much she does at work, or if you could even call it work, considering she is so damn lazy. She sure loves to call up relatives everyday. She chats with them for hours, very aware she is at work. She practically talks longer on the phone at work than at home. Amazingly, none of her fellow co-workers seem to care.

Literary Analysis of ?The Grandfather? by Gary Soto Essay -- essays re

â€Å"[Gary Soto’s] power comes from showing, from painting pictures that allow the reader to feel the wonder promise, and pain of everyday life† (Fabiano185). Gary Soto’s writing goes right to the center of the Chicano experience (Dunn 284). In â€Å"The Grandfather†, Gary Soto presents the feeling of what everyday life would be like when living in a Hispanic community. Soto is able to do this with a naturalistic writing style, writing in a simple style, and using his real life experiences as a basis. Naturalism is a writing style in which the writer takes a slice of life and makes it last forever. In â€Å"The Grandfather† Soto uses a naturalistic style of writing. In his writing Soto contemplates over everyday life such as marriage, parenthood, friendship, or making a living (Fields 284). In â€Å"The Grandfather†, Grandfather had â€Å"s settles in Fresno and works thirty years at Sun Maid Raisin†¦Ã¢â‚¬  to make a living (Soto 6). Soto writes about everyday events and he does not try to butter anything up. The critic Geoffrey Dunn states that Gary Soto recalls dad to day traumas, tragedies, and triumphs (283). This can be seen when Soto writes about how Grandfather waits his whole life for his favorite tree to give it’s fruit, and after twenty long years, it does (Soto 9). The tree finally giving fruit is Grandfather’s triumph. Soto’s naturalistic writing style is one of the elements that makes his stories so inciting. Cavazos 2   Ã‚  Ã‚  Ã‚  Ã‚  Soto also writes in a very simple style....

Ray Bradburys Fahrenheit 451 Essay -- essays research papers fc

Literary Criticism of Fahrenheit 451 Don’t worry, be happy, or at least that’s what everyone in Ray Bradbury’s book Fahrenheit 451 thought. No matter what was going on around them, war, crime, or death, they were always happy†¦ Or were they? Ray Bradbury wrote books about censorship in society forming around being censored totally or partially from books and television. In Fahrenheit 451 the main character, Montag, is a fireman whose job it is to burn books to keep the public from reading then and coming up with their own thoughts and ideas and not the ideas that the government puts in their heads. Wile he is burning books one day he opens one to read it and becomes obsessed with reading books. He turns on his fire chief and burns him, and goes to live with people who also read books and memorize them so that they can be reprinted then society is ready for them again. Three people that show that they are happy on the outside but are not truly happy are Montag, Mildred and Mrs. Phelps.   Ã‚  Ã‚  Ã‚  Ã‚  In the story, Montag, who is a fireman for the city thinks he is happy until he meets a neighbor girl named Clarisse. Clarisse is considered an oddball in the society of Fahrenheit 451 because she is â€Å"antisocial† in their world which actually means that she is social by today’s standards. She talks to people about things instead of the people of 451 who talk about meaningless things that have no substance. Peter Sesario says that’s she is considered to be this way because, â€Å"She was a sensitive, observant person who questioned society and was consequently eliminated by the government (3).†One day as Montag and Clarisse are walking down the street Clarisse says to Montag, â€Å"Are you Happy?†(10). Montag is speechless and before he could come up with and answer Clarisse is gone. As he enters his house he talks to himself, â€Å"Of course I’m happy. What does she think? I’m not?†(10) When he is saying this he looks up to the ceiling where he has Hidden books which are things that actually make him happy instead of the things around him which he thinks makes him happy. She also notices that when Montag laughs it is a fake laugh and that he doesn’t really mean it when he laughs. Also when he smiles it is not a real smile which further goes to show that he isn’t happy.   Ã‚  Ã‚  Ã‚  Ã‚  Another character that seems like she is happy but really is n... ...racter other than Montag who sees for herself that she is not actually happy. Three of the main characters in this story who you may think are happy in the beginning of the book but you figure out how unhappy they really are by reading into the book are Montag, Mildred, and Mrs. Phelps. Montag is one of the few people in the book who actually realizes that he is not happy towards the end of the novel. Mildred never realizes what happiness really is and ends up leaving Montag because of her inability to grasp what happiness is really about. Mrs. Phelps, who finally realizes that she is not happy, gets mad at Montag when he shows her that she is not happy and does not appreciate the good that he has done in her life by showing her that she is a very heartless person. Even though the people in Fahrenheit 451 live by the saying, don’t worry be happy, no one in the 451 world is actually happy at all. Works Cited Eller, E. Edward. â€Å"Fahrenheit 451.† 1998. Exploring Novels. Ed. Ray Bradbury. Detroit: Gale, 2004. 3-4 Sisario, Peter. â€Å"Fahrenheit 451.† 1970. English Journal. Ray Bradbury. Literature Resource Center, 2004. 4 Bradbury, Ray. Fahrenheit 451. New York: Ballantine Books, 1953

Perhaps Othello Essay

Perhaps Othello cannot be regarded as the greatest of William Shakespeare’s tragedies, but many readers and viewers have found it incredibly exciting, logical, and most intense of all of Shakespeare’s plays. When performed, Othello is implacable in its drive toward tragedy, drawing spectators into the greatly shocking play of a husband quickly pushed to murder his blameless wife. Moreover, the Afro-American warrior Othello – the only black character in Shakespeare – becomes a husband of a white woman. Thus, the tragedy also touches on important issues that have become pressing in present period: racial prejudice and attraction to the â€Å"Other† (Othello Study Guide). Othello also allows readers to consider such important human issues as the nature of sexual jealousy and the difficulty of feeling certain about anything or anyone in this world. This paper is designed, first, to draw attention to these relevant issues in the play. Second, it will attempt to analyze these issues by exploring their many contexts so that it is possible to present various ways of understanding Othello from theoretical perspectives. Othello Shakespeare’s chief source for Othello was a story found in Giraldi Cinthio Hecatommithi, a collection of interesting tales where the major topic is marriage (Othello Study Guide). If one compares Italian story with Shakespeare’s, he or she can see English playwright’s incredible skills in transforming an ordinary story into logical and effective drama. Shakespeare modifies some parts of the story to emphasize dramatic plot and make character presentation much sharper. Further, he makes significant changes in the text, inserting and removing some parts, to dignify his protagonist and turn a melodramatic story into excellent tragedy. Othello is not created on such a huge scale as Shakespeare’s other famous tragedies. The play has neither the superhuman and magical dimensions of Hamlet and Macbeth, where the readers meet Ghost and Witches, nor King Lear’s unceasing feeling of doubt and uncertainty regarding â€Å"Nature† and the gods. Nevertheless, Othello is the only one of the four tragedies to present the reader with two separate countries as locations: civilized world of Renaissance Venice and the island of Cyprus. A. C. Bradley (1962) describes Othello as the most â€Å"masterly† of Shakespeare’s tragedies in its construction (144). Bradley stresses the fact that Shakespeare uses virtually no delaying tactics to slow down the action in the play, as, for example, in Hamlet where the hero delays his revenge, and no subplot to develop complicating consequences, as the reader finds in King Lear. Acts from 2 to 5, taking place in Cyprus, form a persistent sequence without significant interruptions. Further, however, there are some variations in pace – the slower tempo of the willow scene in acts 4 and 3, where Desdemona and Emilia take stock of the situation. In this regard, Ned B. Allen (1968) arrives at a conclusion that the instances of long time, for the most part in acts 3 and 4, are the result of Shakespeare’s sticking to Giraldi Cinthio’s slow-paced tale more densely there than the playwright does in acts 1 and 2 (13-29). Arguing that â€Å"double time† is a skilful device to heighten the credibility of the action, Ridley expresses admiration for Shakespeare’s â€Å"astonishing skill† in placing close together allusions to long time with a strong impression of a thirty-three-hour time span on Cyprus (lxx). It is, Ridley believes, a literary technique of lulling the reader into thinking that more time has passed than the action declares. In this manner, the reader does not question why, logically, Othello would be killing his wife for her supposed unfaithfulness the very night after he has brought to completion their marriage. Interestingly, among Shakespeare’s tragedies, Othello may be regarded as the least connected with social or political developments and transformations. The play does not appear to have been written on the topic of a specific historical event or social movement in the beginning of 1600s. Othello is a domestic tragedy. Thus, it exposes power plays inside relations between representatives of patriarchal society – in particular, in father-daughter and husband-wife relationships. But not like King Lear, that constantly expresses uncertainty about received â€Å"authority† as the king’s status is depreciated, Othello does not deal with the wider political branches of this social power. Nor does Othello take into consideration faults in state power that the reader can observe in Shakespeare’s history plays and Coriolanus. Although Othello is of aristocratic birth, he is not the real or possible leader of his realm (while Lear, Macbeth, and Hamlet are all kings), upon whose decisions and thoughts depend the whole state and its people. At the same time, however, Othello is concerned with important cultural and social issues. Precisely, Othello’s exact color has been much considered with references to racist issues (Shakespearean Criticism). What is important is that Othello is a black warrior, in all likelihood from North Africa, and now dwelling in a white European society. The issue of racial difference is deeply embedded in the tragedy and is very well obvious in performance. How would the character have been considered by the Jacobean public, and how is he understood this day? Does Othello make effort to incorporate or refuse to accept racist stereotypes of that time? How much does Desdemona, a white upper-class representative, breaks the moral rules of her society by making decision to marry a black warrior, and finally does Othello give approval to or reject her open and bold resistance to authority and power? Taking into consideration these questions, one can analyze ways in which Othello contributes to the discussion on two groups – black African men and white women – that were often made seem unimportant in the beginning of seventeenth century. Even though it cannot be equated with present day racial discrimination issues, color prejudice appears to have developed in England under Queen Elizabeth and King James. Black was associated with evil, Africans’ dark skins was considered to belong to the devil. Taking into account the racial prejudices of the time, it is unusual that Shakespeare decides to make his tragic hero an Afro-American and his villain the white Iago. Critic John Salway, for example, considers that Shakespeare introduces the general preconceptions regarding Africans by means of the racist discourse of Iago and Brabantio – Iago glibly utters slander about Othello as â€Å"lusty Moor† and â€Å"devil†, while Brabantio, who â€Å"lov’d† Othello as a warrior, ascribes responsibility to him for winning his daughter’s love through â€Å"damned† witchcraft (30). John Salway considers that the playwright does so only to explode these prejudices in the course of the play. In this respect, Othello’s mistake is a natural human weakness rather than a fault coming from his race. John Salway also acknowledges the long-established medieval tradition, literary and decorative, that connected the black man with lower rank in society and damnation. The author argues, at the same time, that a countercurrent of religious discourse and art, for example, the special importance given to inner holiness over outward appearance and the description of Balthazar, one of the Magi bearing gifts for the infant Christ, as a black man, provided Shakespeare with an opportunity to develop Othello as a â€Å"great Christian gentleman† (45). Salway finds no prove in the tragedy that the character is really savage, since he gains his nobility again after his tragic loss of faith in Desdemona (55-56). Martin Orkin (1987), a South African scholar keenly aware of how Shakespeare’s Othello gives occasion for racist responses, is in basic agreement with Salway’s statements. He believes that Shakespeare works â€Å"consciously against the color prejudice that can be seen in â€Å"the language of Iago, Roderigo, and Brabantio† and denies such prejudices giving emphasis to the â€Å"limitations† of â€Å"human judgment† in general as the real cause of Othello’s tragedy (170-181). All this is right from the one side: Shakespeare creates his characterization of â€Å"valiant Othello† far beyond that of the traditional stereotype. On the other side, however, there are situations in the play when Othello’s actions do generate the sinful barbarian image. This is specifically the case in act 4, where the character loses his mind in a frantic mania of jealousy (â€Å"savage madness† is how Iago gives account of it), promises to â€Å"chop† Desdemona into â€Å"messes† after overhearing the dialogue that takes place between Iago and Cassio. Moreover, Othello behaves immorally by making a physical attack on Desdemona in public. Does Shakespeare try to demonstrate color prejudice by making Othello returning again and again to the traditional image of ‘black savage’? One resistance against attack on Othello’s behavior in the play is to claim that it is a victory of Iago’s hard-hearted intrigue with him, combined with the Moor’s dramatic readiness to consider as true the negative, oversimplified stereotype of himself. It seems that Othello’s humiliating performance is almost destined to cause the audience to become unfriendly, both Jacobean and present. By the concluding part of the play, Othello is divided between the individual characteristics he has attempted to maintain as an honorary white in Venice – where the Senate has allowed him military services and even more, in contrast to Brabantio, forgave his relationship with a white woman – and his strong inner sense of himself as an African â€Å"Other†. In being fatally overwhelmed by jealousy and murdering his wife, Othello eventually describes himself as more related by blood to the ignoble Judean and the malicious Muslim Turk than to the civilized and noble Christian. Some readers and viewers may feel that Othello compensates his rank as an inspiring tragic hero in the culmination, while others may dissent in opinion. And while it is right to claim that Othello does not give approval to the deeply felt prejudices of an Iago, how does the audience feel about Emilia’s racist comments in the final part of the play? Emilia becomes the center of tragic attention when she reveals Othello’s dreadful mistake and dismantles any â€Å"just grounds† for his believing that Desdemona committed sexual intercourse with other man. Preoccupied with her frank truth-telling, the spectators are encouraged to become accomplices of her views even though they are full of racial intense dislike. Emilia refers to Othello as the â€Å"blacker devil† describing his behavior as â€Å"ignorant as dirt† and feels sorry that Desdemona was â€Å"too fond of her most filthy bargain†. These examples demonstrate the difficulty of reaching an exact decision where the play stands regarding Othello’s blackness and racial prejudice. Because of the fact that the balance of dramatic sympathies shifts from episode to episode, readers are likely to agree with Emilia’s angry release of prejudice while rejecting Iago’s coldly malicious racism, in spite of the close relationship he has established with the reader. In this regard, one can compare Othello with Shakespeare’s The Merchant of Venice. Just as The Merchant of Venice may at the same time destroy anti-Semitic prejudice (in Shylock’s probing speech â€Å"Hath not a Jew eyes? † and support it (with Shylock’s absurdly incongruous behavior and wish that his daughter â€Å"were hears’d at my foot, and the ducats in her coffin! †), it can be stated that Othello stimulates discourse regarding the racist stereotypes of the sixteenth-century life even though it supports them to some extent. It should be observed, however, that to be totally free of racism and any discrimination, the playwright would have to invent a new language with no words containing a hidden implication, no unfair treatment of a color character, and no connection in the play between blackness and evil, whiteness and good. Expressing the same idea but differently, Othello cannot go beyond the language and traditions of its culture. According to Juliet Dusinberre (1976), if black-skinned men were considered as the â€Å"Other† in the sixteenth-century Europe, then women could be also called as a painful Other in patriarchal communities. The Reformation in England is at times thought as a period when attitudes and views toward female roles, at least inside marriage relations, were becoming more liberal and humanistic (Dusinberre 3-5). Puritans encouraged an equal marriage partnership, in contrast to the accepted without question subordination of wife to her husband, and valued married chastity above celibacy. However, it can be supposed that this elevation of the married relationships might have served as a method to contain women’s uncontrollable desire rather than to encourage a real self-dependence for them. It is easy to see that Desdemona is committed to the ideal of married chastity, but she is also a woman who tries to rebel. Obviously, her courageous rejection of her father’s wishes (and, globally, those of the Venetian upper class) so that it is possible to marry a black warrior and her honest desire to follow the â€Å"rites† for which she married Othello create behavior not conforming to accepted rules and standards in Venetia. The woman has stepped beyond the permitted boundaries of her race – â€Å"Against all rules of nature,† as Brabantio describes this – and the modesty that most people expect of female gender. Shakespeare, in spite of her faults, presents the rebellious and disobedient Desdemona as a character deserving admiration. Her powerful and effective language in explaining why she chose Othello despite her father’s unwillingness, her brave strong passion for the Moor, and her spirited and powerful (even though unreasonable) defense of Cassio are all probable to win the sympathies and admiration of the readers. Desdemona’s boldness, as well as Othello’s initial approval and praise of it (he describes her as his â€Å"fair warrior† when he comes to Cyprus), all say about a marriage with mutual love and respect for each other. When living in Cyprus, however, Desdemona becomes more isolated and open to temptation and persuasion. Once Othello incorporates Iago’s views, interpreting the meaning of Desdemona’s behavior as unfaithful and indiscriminate actions, the woman has no means of opposing her husband’s violent desire to control her life. It would seem, taking into consideration these issues, that there are contradictory messages present throughout the play about what behavior is right for women. The uncontrollable female who calls into question her place in the male-dominated community is given some capacity for independent action but ironically is then punished, primarily because Othello misinterprets her actions, but also, the drama may suggest, because of her desires going beyond acceptable boundaries of taste and convention of the time. Like with the issue of racism regarding Othello’s personality, Emilia’s role emphasizes the contradictory treatment of women in the tragedy. Her passionate defense of wives in act 4 produces the double sexual standard by which relationships between men and women are determined: And have not we affections? Desires for sport? and frailty? as men have? Then let them use us well; else let them know, The ills we do, their ills instruct us so. Since Emilia expresses a convinced belief that women are men’s equals in desire and have the full right to live and act like their husbands, her declaration is potentially ungrounded in its denial of gender qualities that work only to the advantage of men. At the same time, however, the meaning of the speech, as well as what the reader knows of Emilia so far, tends to decrease the power of the statement. Emilia has the similar gender of Desdemona but not social position. As a result, Shakespeare’s readers might make little of the sense of her statements, justifying them as fitting for serving women but not actual for upper-class women. Interestingly, Emilia has surrendered to her husband’s â€Å"fantasy† herself. She subordinated herself to his fanciful idea and thus affirmed the opposite of her philosophy of independence — by presenting him the gift. Conclusion Regarded by many scholars as one of Shakespeare greatest tragedies, together with Hamlet, Macbeth, and King Lear, Othello has a traditional tragic plot, tracing the hero’s fall from splendor and combining together human qualities of nobility with actins and decisions that lead to unavoidable suffering and loss. Othello is, at the same time, one of Shakespeare’s most emotionally touching works. The driving power with which the extremely effective but destructive series of events develops creates an exciting sense of chaotic violent and confused movement that captivates both readers and viewers almost as much as it drives the characters. Shakespeare’s character development and his incorporation of difficult issues in the play produced an incredibly complex play that considers a number of important moral and social questions. Works Cited Allen, Ned B. â€Å"The Two Parts of Othello†, ShS, 2, 1968, in Honigmann, E. A. J. Othello. Cengage Learning EMEA, 2001. Bradley, A. C. Shakespearean Tragedy. London: Macmillan, 1962. Dusinberre, J. Shakespeare and the Nature of Women. London and Basingstoke: Macmillan, 1976. Orkin, M. Othello and the Plain Face of Racism, SQ, 38. 2, 1987. Othello Study Guide. Available from: http://www. shakespearefest. org/Othello%20Study%20Guide. htm Othello. Shakespearean Criticism. Available from: http://www. enotes. com/shakespearean-criticism/othello-vol-68 Salway, J. â€Å"Veritable Negroes and Circumcised Dogs: Racial Disturbances in Shakespeare†, in Lesley Aers and Nigel Wheale (eds. ), Shakespeare in the Changing Curriculum (London and New York: Routledge, 1991). Shakespeare, W. â€Å"Othello, the Moore of Venice†. Shakespeare Homepage. Available from: http://shakespeare. mit. edu/othello/full. html

Exploring Race and Ethnicity: Racial Passing Essay

What do we mean by ethnicity and what are some of the most important types of ethnic identification? Discuss how a country’s transition to democracy might increase ethnic tensions in some cases and decrease it in others. According to Handelman, â€Å"ethnicity is a social construction with certain common qualities† (2001). What this means in my opinion is the ethnicity is identifying with a group based on what that group has similar or alike. According to that text the most identifying types of ethnicity groups are Nationality, tribes, race and religion. Nationality is almost self-explanatory; this identifier of ethnicity is based on what the commonalty of being from the same county or land. Nationality is the combination of having the same culture, speak the same language, and having the same genealogical background. An example of this ethnic group would be like native India to the Haitians or Japanese people. This leads way to the next group tribes. A tribe is, â€Å" sub-national groups, particularly in Africa, that share a collective identity which include language and common lineage† (Handelman, 2001). I believe that tribe is not limited to those in Africa but also reaches to the many various tribes in the rain forest to Austria. This group I feel is a sub group within nationality, tribes form the same land loses the connective to Nationality based on the separation of language, culture and linage. Next we have race, basically race is based on physical identifying characteristics such skin completion and so forth. Race can be a little more harder to identify correctly based on so many factors can cause the appearance of one race on another. Also with race, it can be a common factor with tribe and nationality but the two groups still have separation despite that common trait. Last but not least is religion, unlike the others this group can be a self-choice to join. This group at most times can be based on nationality, tribe or race but can change because one’s identifying with a particular religion. Ethnicity can play a role of hindrance and positive for movement towards democracy. As defined â€Å"democracy is measured by the transparency and fairness of the essential procedures governing the election and behavior of government officials† (Handelman, 2001). Based on the different groups of ethnicity, democracy can be hinders because of one’s strong connection to it group. For example, to have a full democracy both men and women should vote, some tribes and religions do not agree with women have voting rights. Some people are so proud of their nationality and some to their race that they feel that they are the better group and do not feel others should right. On the other end of the spectrum ethnicity can help with transition towards democracy based on it wanting to come together for a greater good. For instance two races or nationalities joining together against a common enemy fight towards a form of democracy. Handelman, H. (2011 ). Dependency, Modernization, and Ethnic Conflict. In The Challenge Of Third World Development (p. 113). Upper Saddle River: Prentice Hall.